Cymraeg

Informed by users: Meet the seven archetype characters

Through our research we have developed seven archetype characters based on real life experiences of how educators, parents and carers in Wales interact with educational resources.

These Characters come from in-depth research carried out by Miller Research for Adnodd and Welsh Government. Through focus groups, testing and surveys, the research uncovered common patterns in how people find, use and adapt educational resources. They also show preferences, challenges and opportunities around how they access resources.

Understanding these Characters helps us shape our strategy. They guide how we design tools, commission resources , and improve access to them so we can better support everyone working with the Curriculum for Wales.

See the profiles of our Characters below to learn more.

 

 

Faithful Explorers

The Faithful Explorers are incredibly loyal to their “go to” platforms, and have become comfortable using them over time.

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Illustration of a young person wearing a cap and backpack, holding an illustrated map of stars and constellations. The backpack is filled with school supplies, and the person looks ahead with curiosity. Darlun o berson ifanc yn gwisgo cap a bag cefn, yn dal map wedi’i addurno gyda sêr a chytserau. Mae’r bag cefn yn llawn deunyddiau ysgol, ac mae’r person yn edrych ymlaen yn chwilfrydig.

The Creators

The Creators primarily make their own resources, either from necessity (a gap in availability) or choice (an enjoyment in the creative process).

The Creators
Illustration of a child wearing a party hat and decorating a large glass jar with colourful star shapes. The table is covered with craft materials like scissors, glue, pencils, paint, and other decorated jars. Darlun o blentyn yn gwisgo het parti ac yn addurno jar gwydr mawr gyda siapiau sêr lliwgar. Mae’r bwrdd yn llawn deunyddiau crefft fel siswrn, glud, pensiliau, paent a jariau addurnedig eraill.

The Curriculum Innovators

The Curriculum Innovators utilise the new-found freedom of the Curriculum for Wales to weave together lessons from multiple subject areas, and offer a good example of what the new curriculum could achieve.

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Illustration of a woman in a lab coat and headscarf, with glasses and a thoughtful expression. She is holding glowing lines and colourful stars, constellations and diagrams floating in the air. Darlun o fenyw mewn cot labordy ac yn gwisgo hijab, gyda sbectol a mynegiant myfyriol. Mae’n dal llinellau llachar gyda sêr lliwgar, cytserau a diagramau’n arnofio yn yr awyr.

The Customisers

Customisers always adapt a resource before using it in their teaching. They do not believe that resources work when they are “off the shelf”.

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Illustration of a fashion designer sewing a colourful dress with star shapes on a mannequin. He wears a blue waistcoat, has a tape measure around his neck, and a pin cushion on his wrist. Darlun o ddylunydd ffasiwn yn gwnïo ffrog liwgar gyda siapiau sêr ar fodel dillad. Mae’n gwisgo gwasgod las, gyda thâp mesur o’i gwmpas a chlustog pins ar ei arddwrn.

The Digital Champions

The Digital Champions are early adopters of new technology, and prioritise digital skills for their learners. They are comfortable with using and exploring different tech.

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Illustration of a person wearing a virtual reality headset and gloves, surrounded by a spiral of floating screens. The screens show stars, tools, constellations, charts, and abstract symbols. Darlun o berson yn gwisgo clustffonau rhith-realiti a menig, wedi’i amgylchynu gan sŵril o sgriniau arnofiol. Mae’r sgriniau’n dangos sêr, offer, cytserau, siartiau ac arwyddion haniaethol.

The Social Media Imagineers

The Social Media Imagineers use platforms such as Pinterest, Instagram, and Facebook to craft new and engaging lesson ideas or resources for their students.

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Illustration of a person standing in front of a giant smartphone screen, holding balloon strings with social media icons like a heart, speech bubble, bookmark and play symbol. The person is wearing a star-patterned shirt and looks confident. Darlun o berson yn sefyll o flaen sgrin fawr ffôn clyfar, yn dal llinynnau balŵn gyda symbolau cyfryngau cymdeithasol fel calon, swigen sgwrs, nod tudalen ac eicon chwarae. Mae’r person yn gwisgo crys gyda phatrwm sêr ac yn edrych yn hyderus.

The Tired Translators

The Tired Translators are dedicated Welsh-medium practitioners who regularly adapt English-language resources to suit their learners. Faced with a shortage of editable, high-quality Welsh materials, they spend valuable time translating and reworking content – often duplicating effort.

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Illustration of a girl using a laptop with a daffodil sticker, surrounded by schoolwork and speech bubbles showing cultural and creative symbols. Two small red dragons sit on her shoulders as she works. Darlun o ferch yn defnyddio gliniadur gyda sticer cenhinen Bedr, wedi’i hamgylchynu gan waith ysgol a swigod sgwrs sy’n dangos symbolau diwylliannol a chreadigol. Mae dau ddraig goch fach yn eistedd ar ei hysgwyddau tra mae’n gweithio.